The Aesthetics of being 2017
Video
06’’17’





A video piece made out of VHS found footage of my baptism besides internet found footage of manufacturing water bottles and others. The voice over is reciting a fictional Terms & Conditions of a certain product consisting of three points which are being called in the video (Aesthetics) as it is being used in the product design domain as it to have a certain pleasing value. Like (Flowing) is to unconsciously be. (Rhythm) is to ensure the product longevity so it has to abide by its preset daily routine. (Contrast) is to follow the set standards, terms and order as well as to fight competitively for better standards.
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